The 'George' is a remote Canadian wilderness river, winding between the tundra and boreal forest ecosystems. This expedition involved a team of artists/canoeists paddling a 300 kilometer stretch northward to Ungava Bay on the Arctic Ocean.

The trip's focus is the Boreal Forest, the largest intact forest on Earth. Critical for climate, water, habitat, native culture, timber, minerals and energy, it is underappreciated and threatened by unsustainable development making it one of the greatest and most pressing conservation opportunities in the world. This is also the season for the migration of the George River woodland caribou herd, the world's largest at nearly one million animals.

Members of the AFC's 3rd Flag expedition, returned safely and from their three weeks down the George River canoeing toward Ungava Bay and the Arctic Ocean. Team leader and AFC Signature Member, Rob Mullen navigated the George River. Rob captured the spirit of the team's journey in his Flag Journal which has been posted for viewing.

Accompanying Mullen on his adventure were other internationally recognized nature artists and AFC Signature Members, including Robert Bateman and Lindsey Foggett . Also on the journey will be artists Jean-Louis Courteau, Lee Kromschroeder and John Pitcher, wilderness canoeists and photographers Gary & Joanie McGuffin, Dr. Stephen Loring of the Smithsonian Institution, and Dr. Jim Evans, an MD and Search and Rescue expert.

The journey will be the basis for a major art exhibition at the Smithsonian Institution's National Museum of Natural History in 2008 and plans for a touring exhibition, which will include Ottawa, Montreal, Toronto, Vancouver, Minneapolis, Denver, San Francisco, and New York, are also underway.

Along with the support of the Artists for Conservation (formerly the Worldwide Nature Artists Group (WNAG)), the expedition is operating under the aegis of the Wilderness River Expedition Art Foundation.