The Pacific WildLife Foundation is a federal not-for-profit society with charitable status registered in Canada (#891381444RR0001) that has been operating for over 30 years. Their mission is to inspire conservation of coastal and marine ecosystems through scientific inquiry and education
"We believe that the best advice is derived from objective scientific inquiry where our activities are directed by the following six values. Marine and coastal ecosystems are worthy of protection; the public wants to sustain marine and coastal ecosystems; conservation of marine and coastal ecosystems requires reliable information upon which to base decisions; the best source of information for making decisions is derived from objective scientific inquiry; scientific information can be presented in such a way as to inspire appreciation and conservation of coastal and marine ecosystems; first hand experience is an effective way to educate.
Our objectives are to conduct original scientific research on the biology of coastal and marine ecosystems; present information that will inspire conservation and appreciation of coastal and marine ecosystems; and provide opportunities for others to experience coastal and marine ecosystems where conclusions are drawn from the data rather than opinion."