the Mara Conservancy started operations in the Mara Triangle on the 12th June 2001. This created the first public/private sector partnership of its kind in the region and has led to an active and cooperative partnership between conservation professionals and the local Masai community and introduced an initiative to improve the conservation and overall management of one of the most visited and well known protected areas in the world. The structure of the Mara Conservancy is designed to ensure: Accountability Transparency and Efficiency The Mara Conservancy plays an active role in initiating and encouraging conservation efforts within the Mara National Reserve. Within only a few months, the Mara Conservancy made a number of improvements including: Clamping down on poaching Improving the roads by routine grading Creating further secondary roads to improve wildlife viewing Restoring existing buildings that had previously been neglected Establishing a more transparent revenue collection system Encouraging a percentage of revenue collection to go directly into contributing to the conservation of the Mara Reserve Strengthening relations between the Mara and the surrounding community Encouraging sound eco-tourism principles